
Alexa Suites and Lounge
An entertainment destination that combines a stylish lounge and vibrant karaoke experience in one place. Think vibrant club scenes, private karaoke rooms, each with their own unique vibe and a curated selection of food and drinks to match any mood. Conveniently located in the heart of Pantai Indah Kapuk, North Jakarta, it offers the perfect escape for people to relax, sing, and have fun with friends or colleagues
About Alexa Suites and Lounge
Time Frame
This project took about 2,5 sprint. Or 3 weeks, from design process, interview with stakeholders, research, design and launched
Team
Aldo




IOS Developer
Dharmana
Android Developer


Ringga
Back End Developer


Arya
Full Stack Developer
The Tools













Our client is set to craft a one-of-a-kind destination that blends nightlife, dining, and entertainment into a single, elevated experience. And to make everything seamless, there’s an intuitive app that lets guests book rooms, book seats, browse menus, and plan their night, all from the palm of their hand.
Project Overview
The goal was to strike the right balance between creativity and functionality, despite the time constraints But also intuitive and user-centric
Another significant hurdle was the volume of content the client wanted to include, both in terms of text and visuals. The challenge was to present all this information in a way that felt cohesive and digestible within the limited space of a mobile interface, without overwhelming the user. We had to be highly strategic in our content hierarchy, layout decisions, and information architecture to maintain clarity while still delivering a rich and informative user experience.
Goals and Design Challenges
Wireflow




Registration
Reservation
Store and Collect Bottle




Redeem Rewards & Reward Detail

The opening night was a full house, with a large number of guests reserving through the app. Around 75% booked the lounge, while the rest opted for the karaoke suites. Most guests expressed satisfaction with the information provided within the app, though some suggested additional features, such as a dedicated section for public relations and the inclusion of a digital food menu.
Results and Impact



After we did all of the design and launched the we gather feedback from stakeholders and user. We found out that
Users value clarity over aesthetics
During testing, most users preferred a simpler layout with clear labels rather than a visually complex interface.